The YSBEC team hail from a wide range of industries and experiences. They are friendly, energetic, dedicated people committed to helping innovative entrepreneurs, startups, and small businesses across York Region develop and succeed so they can, in turn, contribute to the continuing growth of Ontario’s economy.

Our highly qualified and multi-talented small business consultants and advisors play a meaningful role assisting our clients, and cultivating a vibrant business community across the northern six municipalities we proudly serve.

Starting a business is challenging. Invest in your future by taking advantage of our extensive knowledge, resources, access to community stakeholders and business leaders, and learn about and how to apply for government grants and financing.

Get to know us and get in touch


daniela-1000x1000-560x560Daniela Mazzaferro

Small Business Consultant

Daniela Mazzaferro brings 15 years’ of experience working closely with small and medium start-ups and established businesses, non-profits, government agencies, community groups and youth.  Previous to joining the YSBEC team she spent nine years as the Small Business Consultant with the Town of Richmond Hill where her focus was business events, seminars and consulting with entrepreneurs to develop comprehensive business support services to further their goals and navigate the waters of entrepreneurship.  Raised by adventurous business owners, Daniela understands where her clients are coming from.

1-877-464-9675 ext. 71584 
Connect with Daniela on LinkedIn

James Nicholson

Small Business Consultant

Jim earned his B.A. from Brock University and a B.Ed. from the University of Windsor. After graduating, he spent many years in the printing industry in sales and marketing. Seeing a decline in his printing specialty, he changed careers and spent several years in the financial field working for CIBC World Markets. Being an entrepreneur at heart, he transitioned to owning his own consulting business and established the York Small Business Enterprise Centre on behalf of the York Region and Ontario governments. He specializes in self-employment..

1-877-464-9675 ext. 71517
Connect with Jim on LinkedIn

 Pauline Nagelmakers

Small Business Assistant

Pauline Nagelmakers brings more than eight years’ experience serving as both a small business assistant and marketing professional to the YSBEC team, and more than 25 years’ experience in various marketing and administration roles, including two at small businesses and one startup company. She possesses a strong aptitude for accurately assessing a startup business’s needs and is responsible for delivering valuable resources and information to YSBEC’s clients. When she isn’t helping manage YSBEC’s Summer Company program and networking events, administering client applications and publishing the organization’s monthly e-newsletter, Pauline enjoys golfing and spending time outdoors.

1-877-464-9675 ext. 71572
Connect with Pauline on LinkedIn

YSBEC-team-jonathanJonathan Wheatle

Manager, Strategic Economic Initiatives

For more than 20 years working in both the private and public sectors, Jonathan Wheatle has dedicated himself to supporting small businesses and startups by assisting and guiding them with everything from business plan development and funding applications to international expansion. He holds an MBA in Finance and Marketing from Wilfrid Laurier University and a B.Sc. in Applied Physics and Mathematics from the University of West Indies. When he isn’t working to support the business community in York Region, Jonathan spends his time watching science fiction movies and track and field competitions. A little known fact about Jonathan is he once worked as a zookeeper and he has built (and been zapped by) lasers.

1-877-464-9675 ext. 71594
Connect with Jonathan on LinkedIn