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Adapt Your Marketing Strategy for COVID-19 Webinar

March 26 @ 11:00 am - 12:00 pm

Webinar Details:

Date:  Thursday, March 26
Time:   11:00 a.m. to 12:00 p.m.
Cost: Free
Speaker: Maryam Golabgir – Digital Marketing Experts

In a crisis situation subject to rapid change, business owners need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands. Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time. Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting a tragedy.

Register in advance for this webinar:

Register for this webinar

After registering, you will receive a confirmation email containing information about joining the meeting.

 

Details

Date:
March 26
Time:
11:00 am - 12:00 pm
Event Category:
Event Tags:
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Website:
https://zoom.us/meeting/register/u5Avfuuupz4tOcc2HymuOmuFaoLhl911uQ

Organizer

York Small Business Enterprise Centre

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