Loading Events

« All Events

  • This event has passed.

The Business Plan: Marketing Tactics

April 25, 2019 @ 9:30 am - 12:00 pm

Rescheduled from Thursday, March 25 to Thursday, April 25, 2019

Hosted by the Aurora Chamber of Commerce

The Business Plan: A Hands-On Series

Session #3: Marketing Tactics

Guest Speaker: Elena Fordham – Founder and Principal, Beveridge Marketing

Elena Fordham is a marketing communications and event specialist with 13+ years’ experience creating strategic programs that build customer awareness, strengthen bran loyalty and drive revenue. Her most recent work includes managing PR for Union Station retail and events and two new restaurent chains, Union Chicken and Amano.

Prior to that, she launched a Schedule 1 federal bank; managed media relations for a startup tech company and seperately, a data breach class action lawsuit within the healthcare industry.

Since launching Beveridge Marketing, Elena has created profitable customer demand for SMEs and startups spanning destination, hospitality, banking, law, tech and fashion sectors both for consumer and B2B brands.

Beveridge Marketing provides customer-centric creative solutions for profitable consumer and B2B growth. For more information, please visit: http://beveridgemarketing.com

About The Business Plan: A Hands-On Series:

Do you have a business idea or are you an existing business trying to redefine your plan? The Business Plan: A Hands-On Series will help fill in the gaps. Series topics include:
Business Plan Development
Branding & Marketing
Financial Models for Business Management
Customer Relationship Management
Social Media
Storytelling to Engage Customers
Protection of Information / Cyber Security

Register Here

Magna Room


April 25, 2019
9:30 am - 12:00 pm
Event Category:
Event Tags:
, , ,


Aurora Chamber of Commerce


Aurora Public Library
15145 Yonge Street
Aurora, Ontario L4G 1M1 Canada
+ Google Map

Featured Success Stories