The Business Plan: Marketing Tactics
March 28 @ 9:30 am - 12:00 pm
Hosted by the Aurora Chamber of Commerce
The Business Plan: A Hands-On Series
Session #3: Marketing Tactics
Guest Speaker: Elena Fordham – Founder and Principal, Beveridge Marketing
Elena Fordham is a marketing communications and event specialist with 13+ years’ experience creating strategic programs that build customer awareness, strengthen bran loyalty and drive revenue. Her most recent work includes managing PR for Union Station retail and events and two new restaurent chains, Union Chicken and Amano.
Prior to that, she launched a Schedule 1 federal bank; managed media relations for a startup tech company and seperately, a data breach class action lawsuit within the healthcare industry.
Since launching Beveridge Marketing, Elena has created profitable customer demand for SMEs and startups spanning destination, hospitality, banking, law, tech and fashion sectors both for consumer and B2B brands.
Beveridge Marketing provides customer-centric creative solutions for profitable consumer and B2B growth. For more information, please visit: http://beveridgemarketing.com
About The Business Plan: A Hands-On Series:
Do you have a business idea or are you an existing business trying to redefine your plan? The Business Plan: A Hands-On Series will help fill in the gaps. Series topics include:
Business Plan Development
Branding & Marketing
Financial Models for Business Management
Customer Relationship Management
Storytelling to Engage Customers
Protection of Information / Cyber Security