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Webinar: Business Planning in the Uncharted Waters of Economic Recovery

June 23 @ 2:00 pm

Webinar Details:

Host: Canadian Grocer

Date: Tuesday, June 23
Time: 2:00 p.m.
Cost: Free

You have been asked to come up with a revised business plan for the remainder of the year due to the uncertainly associated with COVID-19. You are not alone. Most CPG manufacturers and retailers are facing this very challenge. Following the unexpected surge in demand for groceries and household goods back in March and now moving into the period of economic recovery, we must now come up with our best estimates of how this will impact sales and marketing activities in the coming months. However, there are valuable data points we can use as markers to triangulate where and when things will start to get back to normal and in other cases settle into a new normal. In this session, we will explore the use of leveraging demographic, financial and privacy-friendly mobile movement data as important inputs to category and brand business planning, field sales prioritization and retail network planning.

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Canadian Grocer

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