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Webinar: How To Adapt Your Marketing Strategy for COVID-19
May 5 @ 11:00 am - 12:00 pm
Host: East Gwillimbury Chamber of Commerce
Date: Tuesday, May 5
Time: 11:00 a.m. to 12:00 p.m.
Speakers: Maryam Golabgir – Digital Marketing Experts and Hollie Hoadley – Creative Solutions
In a crisis situation subject to rapid change, business owners need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands. Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel.
You set the tone for how customers perceive the brand during a difficult time. Taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting a tragedy.
Register in advance for this webinar:
After registering, you will receive a confirmation email containing information about joining the meeting.