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Webinar: Intangibles at the heart of global value chains and the COVID-19 recovery

June 16 @ 2:00 pm

Webinar Details:

Host: The Conference Board of Canada

Date:  Tuesday, June 16
Time:  2 p.m.
Cost: Free

The COVID-19 pandemic is not only upsetting the tangible parts of global trade; but also disrupting its heart—the intangibles. In this 60-minute webinar, Ari Van Assche, professor of international business at HEC Montréal, discusses the rising importance of intangibles in global value chains during the two decades preceding the pandemic, how the COVID-19 lockdown measures have hurt the production of intangibles, and what policies governments should adopt to support their recovery as economies reopen.

Key takeaways:

  • An explosion in the adoption of communications technology has boosted the share of intangibles in global value chain income.
  • Global cities have disproportionately benefited from this new use of technology because they tend to have interconnected local economies and strong international relationships, which are important in the production of intangibles.
  • The COVID-19 pandemic has hurt the production of intangibles by stifling both local interactions and global travel.
  • Policy-makers need to consider the ABCs of global value chain–oriented policies to support the recovery of intangibles production:
    • Attractiveness policies that aim to strengthen a location’s appeal for global trade;
    • Buzz policies that intend to strengthen the local production and innovation ecosystem;
    • Connectedness policies that aspire to strengthen the local ecosystem by creating connections to other locations.

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The Conference Board of Canada

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