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Webinar: Marketing your Franchise System Online Through COVID-19 and Beyond
July 21 @ 2:00 pm - 3:00 pm
Host: Canadian Franchise Association
Date: Tuesday, July 21
Time: 2:00 p.m. to 3:00 p.m.
Getting consistent, measurable return on investment (ROI) for your marketing efforts has always been hard. Running a business is even harder. Doing either of these through COVID-19 has only made both more challenging. That said, as leaders, our role is to rise in any challenge — and NEVER waste a good crisis. In this session, Luke Aulin will untangle the changes you can make in your digital marketing strategy and execution to put your franchise system on the path to measurable, repeatable and scalable results for head office and for your franchisees. Learning Guarantees: • Align your leadership and marketing team around a clearly defined digital strategy across your whole organization. • Have a clear understanding of the tactics to be used by individual stakeholders to execute. • What changes to make in your messaging and what approaches you can take in your spending mix now that we are faced with the reality of COVID-19 • Understand your complete customer journey, how to track it, and how to use data to grow your system. Speaker: Luke Aulin, RTOWN
Register in advance for this webinar:
After registering, you will receive a confirmation email containing information about joining the meeting.