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Webinar: Maximizing Your Online Advertising & Digital Marketing Budget

July 14 @ 7:00 pm - 8:30 pm

Webinar Details:

Host:The Ontario Digital Main Street Initiative
Date:  Tuesday, July 14
Time:   7:00 p.m. to 8:30 p.m.
Cost: Free

You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget. This webinar is presented in partnership with the Alliston BIA.

You’ll learn:

  • How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
  • Why email marketing can be a powerful and cost-effective way to grow your business.
  • How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
  • How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
  • How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
  • What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free online webinar for main street small businesses in Ontario. Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.

Register in advance for this webinar:

Register for this webinar

After registering, you will receive a confirmation email containing information about joining the meeting.

 

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