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Webinar: The Case for Advertising in a Downturn
June 4 @ 1:00 pm - 2:00 pm
Host: Food & Consumer Products of Canada
Date: Thursday, June 4
Time: 1:00 p.m. to 2:00 p.m.
Amidst the COVID-19 pandemic, global markets are in turmoil along with an imminent recession. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help. However, numerous studies and experts have warned that while cutting ad budgets is a temporary fix to a short-term deficit, it could put brands at a significant competitive disadvantage during the recovery period. This 30-minute webinar offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 5 reasons brands should continue advertising during a downturn.
Register in advance for this webinar:
After registering, you will receive a confirmation email containing information about joining the meeting.