Adapt your marketing strategy for COVID-19

Adapt your marketing strategy for COVID-19 Guest post by and Maryam Golabgir, Digital Marketing Experts and Hollie Hoadly, Creative Solutions Almost every single business in Canada has been impacted by the COVID-19 pandemic and social distancing protocols. Small businesses especially have been feeling the changes and many are wondering what they can do to hang on as our country gets

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Your Daily, 30-minute Social Media Engagement Strategy

Your Daily, 30-minute Social Media Engagement Strategy Guest post by Cat’s Cove Communications Now that you’re likely officially being forced to stay at home (or at least reduce your working hours), now is the time to take daily action on building your social media accounts and presence. This is just one way you can work to control your business outcomes. How

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COVID-19 and the Workplace: What You Need to Know

COVID-19 and the Workplace: What You Need to Know Guest post by Rudner Law   The impact of the COVID-19 virus on our society and our economy has been devastating. Many businesses have closed completely and many more are suffering dramatically reduced revenues. As they try to find ways to reduce their costs, they look to their workforce. As a

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Getting Found Online (and using Google to help you)

Getting Found Online (and Using Google to help you) Guest post by Cat’s Cove Communications We get it: business is a little slow right now for a lot of businesses. And with so many people self-isolating and scrolling idly, you might be wondering, “how can I get found online?” One really useful tool thing you can do is create and optimize your

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How to Grow your Online Community

How to Grow your Online Community Guest post by Cat’s Cove Communications   You want to do something to work on your business, but you aren’t sure what. COVID-19 has slowed down life and you want to take some control back. We have a suggestion. One of the best things you can do to future-proof your business is to focus

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Business Resources during the COVID-19 Pandemic

  York Region remains committed to providing residents and businesses with trusted, dependable and timely updates about the 2019 novel coronavirus (COVID-19). During this time of physical distancing, all business consultations will be moving to online and telephone consultation. Any seminars, group sessions and workshops are also postponed until further notice. Please join York Region in practicing physical distancing and

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Ask the Expert: Social Media Marketing

We’re back with another edition of Ask the Expert! This new blog series aims to answer the most common questions that we receive from new or prospective entrepreneurs. On today’s edition, we feature Rick Tanton, Strategy and Media Consultant with Loyal Order. Social media and marketing is critical to the success of most businesses. We often hear new business owners

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ELLA – Entrepreneurial Leadership & Learning Alliance

We are a proud partner of ELLA, a new 6-month accelerator for women, by women.  This program is 100% free and brings together a community of exceptional women entrepreneurs to help you succeed in your business. Hear why Val Fox, DMZ co-founder, is an ELLA ambassador  https://youtu.be/NjlwijLJt2c Application deadline: January 15, 2020.  More information! ELLA is led by York University,

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Ontario Reduces Taxes for Small Businesses

Reducing costs for small business part of government’s plan to fuel job creation Ontario has fulfilled its promise to cut the small business Corporate Income Tax (CIT) rate by 8.7 per cent by reducing the rate to 3.2 per cent effective January 1, 2020. Supporting small businesses is part of the government’s plan to attract investment and enable entrepreneurs and

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2019 Summer Company Successes

This year nine York Small Business Enterprise Centre Summer Company students used their ideas, creativity and drive to launch their own summer businesses. These are youth who chose to become job creators with businesses ranging from natural skin care to property maintenance and environmentally sustainable wallets. We are pleased to present two of these young entrepreneurs Jinal Patadia and Aiden
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