Description Market research is a critical part of any business’s success – whether it is a new start-up or existing business. In this Market Research seminar, we will cover the following: What is market research The importance of market research The 10 key areas to research Learn about primary and secondary market research How to conduct market research Competitive analysis
What you will learn:
1) What is Market research and how to do it
2) Why you need to conduct Market research to expand profits
3) The types of market research and how they affect your business
4) Introducing Environics Analytics and what it can do for you
Speakers: Hugh Hibbert, Director of Consulting Services, Environics Analytics
Market Research is an important component of any business!
You will learn the basics of Primary and Secondary techniques to define your marketplace
We will cover the 10 Key Areas to research and how to use our Environics search engine to create sales
Speakers: Daniela Mazzaferro and Jim Nicholson, YSBEC Small business Consultants with several years of experience working with businesses to refine their marketing plans.